Fayetteville’s Best Kept Secret for Jewelry for Over 30 Years

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Your Local Jewelry Store


Serving Fayetteville, Hope Mills, Lumberton, Spring Lake, Ft. Liberty, Raeford, Sanford, Pinehurst, Aberdeen, and Dunn, NC, Jewelry Store Fayetteville, NC


For the last 30 years, we’ve been the leading factory outlet and jewelry store in North Carolina as a result of our gorgeous selection and unbeatable prices.

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Factory Direct Prices

50% to 75% Off Retail Pricing


We’re also the home of the forever layaway; lock in the factory price and pay it as you go. We also offer easy credit and no-check credit, making it easy to take it home today! We make it easier than ever to get affordable jewelry that’s truly one of a kind.

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Gold, Silver,
Diamonds & More!


From diamond jewelry, wedding and engagement rings to gold bracelets and chains, sterling silver necklaces and stainless steel watches, we have something for everyone.

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Forever Layaway

Our jewelry store offers the convenient option of layaway to help pay for your jewelry.

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Easy Credit

With our easy credit and easy payment options, you can take your jewelry home today.

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We Buy Gold

Come see why it pays to shop around and get the highest prices for your gold and precious metals.

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What Our Customers Are Saying

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